Steve Casey is president of Steve Casey Research International.
Founded in 1989, SCR provides state of the art music research design and analysis tools, ratings analysis and individual research and programming consultation to most of the major radio groups and stations in over 30 countries .
In the USA, successful New York stations WLTW, WAXQ, WKTU, WHTZ and Los Angeles stations KLVE, KSCA, KIIS-FM, KCMG, KSYR, KBIG, KRTH, KXOLand KZLA have all used Steve Casey’s advanced analysis tools. More than 1,000 additional stations in the United States have worked with Steve Casey over the years.
But today 90% of our focus is international. Recent and current clients include:
- Austereo Radio Group, Australia
- Radioworks Radio Group, New Zealand (Edge, Breeze, More FM, SolidGold)
- Vibration, Orleans, France
- Forum, France
- Europe 2, France
- RFM, France
- MFM, France
- RMF, Poland
- Ado, Paris
- Voltage, Paris
- Rire & Chansons, France
- Chérie FM, France
- Nostalgie, France
- OUI FM, Paris
- Alouette, France
- Heart, London
- GWR, UK
- Voice, Denmark
- POP FM, Denmark
- Spin FM, Dublin
- 98 FM, Dublin
- Kiss FM, Czech Republic
- Nostalgie, Belgium
- NRJ, Sweden
- City FM, Stockholm
- Rockklassiker, Stockholm
- Easy FM, Stockholm
- Noordzee, Netherlands
- SBS Group, Finland
- Juventus, Budapest
- Magic FM, Romania
- KISS FM, Romania
- Kanal 24, Norway
- WBHK, Birmingham
- WPOW, Miami
- WASH, Washington, DC
- WBIG, Washington, DC
- WBGG, Miami
- WWDC, Washington, DC
- WLTM, Atlanta
- Virgin, London
- WIN 94.6, Mumbai, India
- Village, Athens, Greece
- Lampsi, Athens, Greece
- KJKK, Dallas
- KSCS, Dallas
- TV2 Radio Network, Denmark
- Q102, Dublin
- KFM, Cape Town
- Virgin Radio, India
- Heart FM Birmingham
- Heart FM Nottingham
- Galaxy FM UK network
- 102 FM, Tel Aviv, Israel
- Radio Monte Carlo, Italy
- 105 Network, Italy
- Highveld, Johannesburg, South Africa
- AMP's 5 station group, Kuala Lumpur, Malaysia
- Fly FM , Malaysia
- Hot FM, Malaysia
- Virgin Hitz, Smooth, Eazy and Soft, Bangkok, Thailand
With 35 years in the radio industry, Steve Casey has been:
- an on-air talent at WLS, Chicago and KHJ, Los Angeles
- a program director at WLS, Chicago and KUPD, Phoenix
- creator of the name MTV and its first program director
- a corporate level research director for Sebastian, Casey & Associates and Doubleday Broadcasting
- research consultant to major US broadcasting companies including ABC, NBC, RKO, Hispanic Broadcasting, SBS, Nationwide, CBS/Infinity, Chancellor/AMFM, and Clear Channel
- a strategic partner for six years with Clear Channel's in-house research company Critical Mass Media, helping chart their rapid growth and music research system design
- head of Steve Casey Research since its beginning in 1989
- focused on the internation commercial broadcast community since 1996
Since 1974, Steve Casey has pioneered the application of research to radio programming, music research techniques, call-out, auditorium music testing, Arbitron ratings analysis, in-house audience surveys, sampling techniques, music positioning analysis through Variety Control and on-screen music test analysis through MusicVISTA and now Pure Core Format Fan optimization. These are the industry standards in station positioning tools.